MQELLE | Marketing Services

Fractional Marketing Leadership for B2B Tech

Senior marketing leadership without the full-time hire.

I'm Sarena Brown, a fractional marketing leader who's run demand gen, content, and GTM strategy inside AI and B2B SaaS companies from seed stage to $70M ARR. I plug in as your director-level marketing lead and do the execution myself, so you get strategy and output from one person, not a handoff.

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Growth Strategy

AI Automation

Intelligent Workflows

Marketing ROI

Trusted by B2B Founders & Growth Leaders

The Problem

You've outgrown founder-led marketing

Leads are inconsistent, messaging is reactive, and nobody owns the strategy, because nobody has the bandwidth to.

You're not ready to hire a VP or CMO

Full-time senior marketing talent is expensive, and the wrong hire at this stage is costly to unwind.

You don't have time to manage an agency

Agencies need a lot of direction to be useful. You need someone who can set the direction and do the work.

Services

GTM Strategy & Positioning

For teams that need clarity before they need more content or campaigns.

Positioning & messaging framework
ICP and buyer persona definition
Competitive landscape assessment
Go-to-market roadmap (30/60/90-day and beyond)

Demand Gen & Marketing Ops

For teams that need pipeline, and the systems to measure it.

HubSpot implementation, automation, and lead scoring
ABM and multi-channel demand gen campaigns
Reporting, attribution, and funnel analysis
AI-powered workflows to scale output without scaling headcount

Content & Sales Enablement

For teams that need a narrative buyers and sellers can actually use.

Thought leadership and long-form content
Website and landing page copy
Sales enablement assets and outreach messaging
Case studies and customer proof

Fractional CMO Retainer

Ongoing embedded leadership, for teams who want all three above under one continuous engagement rather than a project.

Services

Marketing Strategy

Custom roadmap to achieve your business goals through targeted, measurable marketing initiatives.

Content Strategy

Strategic planning to align your messaging with target audiences and guide them through their buying journey.

Content Creation

Compelling content that educates, engages, and converts your target audience across all channels.

Website Audit + Conversion Rate Optimization

In-depth analysis and optimization of your website to turn more visitors into customers.

Keyword Research & SEO Strategy

Data-driven SEO roadmap to boost your organic visibility and capture high-intent search traffic.

HubSpot Marketing Hub, AI Workflows & Prompt Engineering

Expert implementation of marketing automation and AI tools to streamline and scale your campaigns.

Demand Gen Campaigns

Integrated marketing campaigns that generate qualified leads and accelerate pipeline growth.

Reporting & Attribution

Clear, actionable insights into your marketing ROI with attribution systems, conversion tracking and full-funnel reporting.

Training, Workshops & Consulting

Hands-on guidance to elevate your team's marketing capabilities and drive better results.

How It Works

Discovery Call

I learn your business, stage, and what "marketing working" would actually look like for you.

GTM Plan

A focused strategy and roadmap, scoped to your stage.

Embedded Execution

I work inside your team (Slack, standups, the actual tools) and execute alongside you, not around you.

Proof Points

3X higher close rate

An AI company’s website was targeting technical validators instead of decision-makers. Revamped messaging to target leadership with outcome-focused benefits, driving a close rate 3x higher than technical contacts, reducing the sales cycle by ~25%, while maintaining consistent lead volumes.

389% increase in MQLs

A B2B services company had leads coming in inconsistently with no system to score or route them. Led a full HubSpot implementation — lead scoring, customer journey automation, and CRM reporting — that gave the team a repeatable pipeline instead of guesswork, driving a 44% YoY increase in leads and a 389% increase in MQLs.

$5.6M in influenced pipeline

A SaaS company needed to turn existing customers into a growth engine, not just a renewal base. Architected a customer lifecycle marketing strategy — feature adoption campaigns, expansion programs, and partner marketing — that delivered $5.6M in influenced pipeline.

50% target account penetration in 6 months

A B2B company had target accounts identified but no coordinated way to reach them. Designed and executed 10 strategic ABM campaigns using multi-channel engagement and sales enablement, reaching 50% target account penetration within 6 months.

What Clients Say

Marco Bussadori

SVP Sales, H2O.ai

"Absolutely outstanding results, measured in hard pipeline impact across revenue acquisition, retention and expansion motions in high value enterprise B2B sales motions."

Dominik Elmiger

Director Demand Gen, Vision Critical

“In a very brief period, Sarena not only produced a complete overhaul of the content strategy but also project managed a website relaunch. Sarena has the highest expectations when it comes to delivering a relevant user experience on the site. She has shown a strategic approach to aligning and producing content along the customer journey.”

Jordan Rinaldo

VP Marketing

“Phenomenal content strategist. Her ability to dissect any business to create a focused and clear strategy continues to amaze me.”

David Asermely

VP Growth, ValidMind

"Sarena has a gift for sales enablement and go-to-market work; she just gets how to connect marketing to the way a team actually sells and wins. She also owned our website, positioning, and brand, and shaped how ValidMind shows up to the world with real clarity and care. What always impressed me most, though, was how she paired that creativity with serious technical chops - she was using AI agents to streamline our sales and marketing long before most people were even thinking that way."

Nicole Kealey

CMO, Alida

"Two things stood out to me about Sarena: 1) she excels at building strong stakeholder relationships and 2) she is supremely action- and results-oriented."

Frequently Asked Questions

Get answers to common questions about our services, process, and how we can help transform your website's performance.

After conducting our initial onboarding call, most clients can expect to have the first draft of the homepage copy and wireframe in no longer than 2 weeks. Depending on the timing of the feedback sessions for copy refinement, design feedback with your designers, development time and A/B test launch, most clients see around a 4-6 week time frame until they are fully launched with their new homepage on their website.

Positioning/Messaging Map plus Homepage Wireframe with content optimized for SEO and conversion. We will also provide feedback to your design team on the final design and layout of the page, and work with your technical team to ensure that the A/B test is implemented correctly and that we have all the required conversion tracking set into place.

We typically don’t provide direct design support, but we will provide feedback to your design team. If you are a small start-up without any design resources, we can take on the design of the homepage at a flat hourly rate of $150 an hour, which we will bill for separately.

We typically don’t provide direct development support but will guide your developers on how to set up the A/B testing and conversion tracking. If you are a small start-up without any development resources, we can take on the development of the homepage at a flat hourly rate of $150 an hour, which we will bill for separately. We can offer development services to clients using WordPress, Shopify, HubSpot, or Webflow as your CMS.

We would love to work on as many pages of the website as you need. If there are radical changes to the homepage we always recommend at least updating your pricing page, as it is usually the second most viewed page on any website after the homepage. While we can’t provide specific pricing details here, we can scope out the project and provide a quote.

We take a data-driven approach. Through A/B testing and proven frameworks, we are confident that we can make significant improvements to the performance of the homepage. That might come in the form of improved visitor conversion rates, increased pipeline value of leads, MQL to SQL conversion rates, sales velocity or other important lead/sales metrics. Significant homepage changes can disrupt alignment with existing marketing materials, leading to an initial performance dip until you update your overall go-to-market strategy.

Sure! Campaigns, emails, ads, etc

Kabob is your one-stop shop for all your digital marketing needs. Think of us as your fractional marketing team that can tackle any marketing need you have. We will fully integrate into your team as needed, be available in your Slack or Team’s channels, attend important team meetings as needed, etc. We can help with the following services at your request:

Keyword Research
SEO Content Strategy
Article Briefs
Content Strategy
Content Creation
Content SEO
Programmatic SEO
Product SEO
PR SEO
SEO Audits
Website Audits
Website Strategy
Website Content
Wireframing
Web Technology
CRO & A/B Testing
Positioning & Messaging
Personas/ICPs
Organic Social (video & still)
HubSpot Marketing Hub, Sales Hub, CMS
Web Analytics
AI Workflows
SEO Training/Workshops
Campaigns
ABM
Sales Enablement, Outreach Messaging
Integrated Marketing
Customer Lifecycle Marketing
LinkedIn Marketing
Marketing Strategy/Marketing Plan
Prompt Engineering
Tech SEO
Product Marketing
Demand Generation

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